JAM Finds Your True Brand Story
“Your Brand is Worthless to Consumers Unless it CONNECTS with the Right Niche Audience, in the Right Way, and in the Right Order.”
A brand is not a logo or a pretty design – a brand is essentially your entire business – and every experience your customers have with your brand and with every team member.
Your brand is about what you stand for and it’s a STORY.
So, what’s your story?
Do you know?
Now, if you don’t know, don’t worry, most don’t know their story! At least, not a story that sounds original or attracts followers. But believe me, you’ll have a story.
We’ve coached countless businesses through this and they’re mostly surprised when they realise they’d been living their story all along… but no-one knew about it.
What is a brand story and why is it so important in social media and digital marketing?
Well, firstly, humans are wired to hear stories. When someone is engaged in a story or interested in your brand’s story – they feel connected with your brand in a powerful way. This feeling of connection then can turn them into a client or customer. People don’t buy things, they buy people.
But interestingly, a great brand story is actually all about them, your customer, with your brand as the centre of the story.
A brand story is not the odd blog or campaign, but a well-woven story that gives your business a true IDENTITY that speaks loud and clear – directly to your target market – and in everything you do.
Once you have established a real identity, you can then get into some seriously great marketing, because you’re now in the realm of content marketing – but with a spin — it’s content marketing with the strategy of a storyteller.
This is the gold, baby.
Your audiences will love you!
This becomes the beginning of your marketing plan and strategy. And by marketing strategy, we mean a well thought out plan that starts with your identity, your target market divided into niche segments, your goals, (what you will sell or promote, exactly) your team marketing (how they will sell or promote it, if applicable) and then an overall strategy that will pull these things together.
Most of all, your brand story follows a specific sequence that truly engages your audience. They’ll be yearning to hear more from you.
Sound like too much to do? We’ll make it easy for you.
Because that’s what we do best. We’re in the business of growing business here at JAM.
We will help you, not only find your brand story, but your entire marketing and cashflow plan too.
Because we’re business savvy digital marketers, we’ll teach you all you need to know.
Stick with us, and you’ll have a clear plan that will go across all your platforms – in your business as well as your social media – ready to push it out and get a truly amazing result.
You’ll be streets ahead of your competition, and have those sales you desire coming in.
You’ll be ready to ROCK, baby!
Contact us now with any questions. We’re also totally happy to set up a 10 minute chat if you’re unsure which workshop to start with.
But here’s what we promise.
Joining us on a workshop will be the best thing you do for your business this year.
Times are changing, and damn fast.
Don’t be left behind!
Check out our workshops here or message me below.