JAM to Grow Your Most Profitable Services
If you already know exactly which services and/or products are your most profitable – you’re on the ball!
Start by selling more.
Because if you need to grow your cashflow really quickly, (and there are times everyone needs to do this in business) then it makes sense to grow your most profitable product or service sales, hence more cash is left in the bank after the costs go out.
One of the biggest lessons we all learn at one stage or another is that:
“Turnover is Vanity, Profit is Sanity”
We can certainly remember learning that one! Increasing sales is one thing, but what really matters is what you get to hold on to.
So, if you’re considering your social media marketing plan and you’re feeling a little stuck – start with a campaign on promoting your most profitable services or products.
Let’s say you have a hairdressing salon – we are willing to bet that your team could rock out A LOT more retail products – yeah?
You could use digital marketing to do this SO effectively. BUT, not just by putting up product ads that ‘sell.’ There’s a journey you must take your audience on first. And there’s a very well-defined sequence to the journey of each campaign.
First, we show you exactly how to develop a set of micro-niche target markets for your product (or service).
Each micro-niche audience then gets a well-thought out campaign wrapped around it – a journey from go to woah, baby.
Now, depending on your product, service or audience, this may be a 30-90 day campaign. In fact – that’s where the gold is.
Note that most people do not make decisions immediately. Especially on a social media platform – because they’re there to be social! They’re not looking for you!
When you understand this and use it in your marketing, your results will get better straight away.
Wrapping a strategic campaign around your product will help your bank balance and keep your accountant happy (not to mention allow you to sleep a little sounder at night).
Then, you’re away. This is just a start. But get this part right and your campaigns can grow from there.
Make sure you check out our workshops here. Or flick us a question – happy to help!
Just remember, the sooner you start, the better off you’ll be.
And that’s a promise.